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Learning to Overcome DISRUPTION

Ashok Rudy Ratnanesan

Sep 17, 2020
1 min

Learning to Overcome DISRUPTION

Chartered Marketer Ashok Rudy shares his views on why "formal learning" can actually help SME's manage the disruption swing. His keen observances and marketing insights are simple yet useful to better prepare for the pandemic. #marketing #charteredmarketer #ashokrudy #onlinelearning #disruptionstrategy #covid #acquiremalaysia

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Ola Bola! Football Marketing & Sponsorship

Hitting RM 500 million in SALES!!

The Decline of TV Ads

Aug 25, 2017
2 min

The Decline of TV Ads

Television used to be the go-to advertising medium for household goods, targeting the main deciders and buyers of the world -- Mothers. Unfortunately, the rise of the internet and Youtube has significantly reduced the number of television viewers. The growing population of millennials in the workforce is also a main contributor to the decreasing effectiveness of television commercials where their eyeballs are glued to smaller screens. Based on the data released from Nielsen r

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5 Ways a Marketing Strategy Can Grow Your Business

Aug 24, 2017
3 min

5 Ways a Marketing Strategy Can Grow Your Business

Many ask how can marketing strategy help me in my business? Many small business owners and new ventures often ask if spending on marketing strategy is a wise investment at an early stage of the business. Well, marketing strategy is not just for large brands and companies as marketing strategy applies to any business that requires growth. Marketing Strategy is the most powerful tool for growing business. A solid marketing strategy addresses the competitive environment and chal

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Why Outsource Your Marketing Strategy

Aug 24, 2017
2 min

Why Outsource Your Marketing Strategy

Marketing, is the most important function in any business. The acquisition of customers from all angles can determine a business' strategy, and dictate future plans. It is about identifying a market gap then planning the business around it with intelligence and confidence. While other functions such as inventory control and finance are supporting roles, they require a lot of time and attention from the management. Instead of trying to keep up with marketing, businesses are ou

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Crafting a Successful B2B Marketing Strategy

Ashok Rudy Ratnanesan

Aug 7, 2017
2 min

Crafting a Successful B2B Marketing Strategy

B2B is traditionally a relationship business, and it still is. For many B2B marketers, the goal is to meet and satisfy the client's needs, however in order to secure a long-term relationship with a client, marketers will need to combine both marketing and sales efforts when dealing with a client. With this in mind, B2B marketers must evaluate how their current B2B marketing strategy is aligned with the psychology of their buyer journey. In short, B2B marketing strategy must b

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Why Outsource Your Marketing Strategy

Ashok Rudy Ratnanesan

Apr 3, 2017
2 min

Why Outsource Your Marketing Strategy

Marketing, is the most important function in any business. The acquisition of customers from all angles can determine a business' strategy, and dictate future plans. It is about identifying a market gap then planning the business around it with intelligence and confidence. While other functions such as inventory control and finance are supporting roles, they require a lot of time and attention from the management. Instead of trying to keep up with marketing, businesses are ou

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