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CASE STUDIES

Cross Border Business Planning with 4-Star Hotel Group

Regional 4-star hospitality powerhouse aimed to increase efficiency and realign marketing objectives during a 6-month engagement. ACQUIRE rolled out marketing strategies and plans for three countries: Malaysia, Indonesia and Thailand.

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  • Marketing collateral, training, media and awareness plans

  • Setting marketing objectives, strategy and execution plans

  • Branding and awareness

  • Joint ventures and partnerships with banks and premier brands

  • Management of third party vendors

  • Competitor Analysis

  • Calendar of Activity

  • Budgeting 

  • Measurement

Achievements:

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  • Marketing Guidelines and Standard Operating Procedures (SOPs) which were KPI oriented allowed teams to easily deploy activities and concentrate on actual marketing work with an ROI focus in three countries.

  • Improved digital marketing and supervision drove third party agencies to be more value and ROI driven.

  • Brand realignment created segmented groups within portfolio and improved targeting and sales.

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