CASE STUDIES

Cross Border Business Planning with 4-Star Hotel Group

Regional 4-star hospitality powerhouse aimed to increase efficiency and realign marketing objectives during a 6-month engagement. ACQUIRE rolled out marketing strategies and plans for three countries: Malaysia, Indonesia and Thailand.

  • Marketing collateral, training, media and awareness plans

  • Setting marketing objectives, strategy and execution plans

  • Branding and awareness

  • Joint ventures and partnerships with banks and premier brands

  • Management of third party vendors

  • Competitor Analysis

  • Calendar of Activity

  • Budgeting 

  • Measurement

Achievements:

  • Marketing Guidelines and Standard Operating Procedures (SOPs) which were KPI oriented allowed teams to easily deploy activities and concentrate on actual marketing work with an ROI focus in three countries.

  • Improved digital marketing and supervision drove third party agencies to be more value and ROI driven.

  • Brand realignment created segmented groups within portfolio and improved targeting and sales.

For further inquiries or interests do contact us here:

Contact Us

 

Ashok Rudy R.

CEO

ashokrudy@acquire.com.my

+6 012 2994177

 

ACQUIRE SDN BHD

(Common Ground) G.016, The Square, Jaya One, 72A, Jalan Universiti, Seksyen 13, 46200

Petaling Jaya, Selangor, Malaysia

ACQUIRE INDUSTRIES SDN BHD
(Common Ground) G.016, The Square, Jaya One, 72A, Jalan Universiti, Seksyen 13, 46200

Petaling Jaya, Selangor, Malaysia

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