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How legacy CPG brands can crack the social-first marketing code
Unilever’s pledge to commit half of ad spend to social is just one piece of a larger evolution for a category trying to shed its stodginess and win over Gen Z
Ashok Rudy Ratnanesan
Sep 78 min read
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Ronaldo's Coca-Cola "Send Off" at EURO2020
What does Ronaldo’s actions of removing the Coca-Cola bottles during the press interview in #EURO2020 really mean for football… The power...
Ashok Rudy Ratnanesan
Jun 22, 20211 min read
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Energise YourSelf With Hugo Challenge by Hugo Energise
Looking back 15 years ago when marketing activities were mainly outdoor, we created this reality-tv type race called "Energise Yourself...
Ashok Rudy Ratnanesan
Jun 13, 20211 min read
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The Ultimate Guide to Successfully Rebranding in 2021 Summary
In this summary of the Ultimate Guide to Successfully Rebranding produced by Hubspot, we share the key details of when you SHOULD rebrand an
Ashok Rudy Ratnanesan
May 31, 20212 min read
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