CASE STUDIES

Rebranding A Community Builder

An established community and property developer receives a new face-lift and brand identity upon bringing aboard a new investor

  • Conceptualised new name and image

  • Developed brand identity and guidelines

  • Conducted nationwide recce and recommendations of individual project design and formats

  • Management of third party vendors, including design, production and installation of new logo on site.

  • Media Planning and Buying

  • Budgeting

  • Measurement

Achievements:

  • New and fitting image of company's mission and values based on market feedback.

  • Nationwide rollout of rebranding exercises and collateral done within deadlines for sales teams to bring in the big bucks.

  • Hype and purchase strategy caused excited buyers to increase enquiry rate.