Patient Experience Training

TRAINING

Overview

Leaders of patient-centred care are still challenged with having a clear process for improving patient experience in their hospitals, wards, clinics and practices. Research on Don Berwick’s “Triple Aims of healthcare” include improving patient experience as a top priority for health systems.

Healthcare providers that are not fully qualified in understanding how to measure patient experience appropriately or action changes to make improvements can result in a disappointing experience for consumers, higher numbers of complaints, safety and quality errors as well as medical litigation. This can result in staff dissatisfaction, unnecessary costs as well as frustration, stress and anxiety for consumers, clinicians and managers.

A step-by-step guide to improving patient experience

Learning Outcomes

Understand the fundamentals to marketing and how they form the basis to business strategy
Learn research tools to conduct audit on business environment
Capitalize on resources to formulate marketing direction
Put together key components to an effective marketing plan
Alignment of brand, customer and business goals through a well planned and executed marketing plan
Examine the role of social media marketing in B2B and B2C environments
Use measurements to evaluate success and health of marketing activities

ACQUIRE Sdn Bhd is a HRDF Registered Training Provider.

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drop us an email here.

Who Should Attend?

Marketing Colleagues
Business Development Managers
Digital Strategists
Sales Staff
PR Professionals
Finance Professionals
Advertisers
Customer Service Personnel
Web Designers and Developers
Business Owners

Looking for tailored training solutions?

Instructor's Profile

Ashok Rudy R.,
Chief Marketing Strategist of Acquire

Chartered Marketer, LLB (Hons)

Honed with over 20 years of marketing experience, Ashok has consulted many major companies and brands in Malaysia and Australia. While the marketing landscape has changed drastically over the years, Ashok has amassed experience from different industries and tricks of the trade, ready to share his knowledge with anyone who is interested in learning.

Besides spearheading the team at Acquire where he is actively involved in helping clients to succeed, Ashok speaks at various marketing engagements and coaches entrepreneurs in their pursuit of marketing excellence.

Training Outline

E1 (1 hour)
Understand the difference of business nature between B2B and B2C markets where there are key elements that contribute to the success of a business
- Product 4Ps - Product, Price, Place, Promotion
- Service 7Ps - 4Ps + People, Process, Physical Evidence
- Promotional Mix - Public Relations, Advertising, Personal Selling, Sales Promotion, Direct Marketing
SITUATIONAL ANALYSIS (1 hour)
Before launching into designing marketing initiatives, learn about how to accurately identify opportunities, gaps and priorities
- Market Research, ie. Audit, Qual & Quant
- Tools, ie. SWOT, PESTLE
- Competitor Analysis, ie. Porter’s Five Forces, Positioning Map
FORMULATION OF MARKETING STRATEGY (1 hour)
Understand the difference of business nature between B2B and B2C markets where there are key elements that contribute to the success of a business
- Segmentation, Targeting, Positioning (STP)
- Branding Direction
- Aesthetics and Design
- Tips on Different Mediums
SOCIAL MEDIA MARKETING (1 hour)
- Why, Who & How
- Comparison of Platforms
- Understanding the power of “Virality”
- Message Choice & Design
IMPLEMENTATION & BUDGET PLANNING (1 hour)
- Media Planning
- Tools, ie. Gantt Chart, real-time project management software(Asana, Trello), etc.
- Budgeting Best Practices - Tactical, Functional, Strategic
MEASUREMENT METHODS (1 hour)
- Importance of Evaluation, Control and Remarketing
- Industry Standards on ROI
- Digital Marketing tools, ie. CPC, CPM, etc.
ROLE PLAYING (1 hour)
Q&A SESSION (1 hour)

Course Details

Time : 9am to 6pm

Venue : TBA

Fee : MYR 2,500 per pax (Early Bird)

Lunch and light refreshments are provided.
NOTE: Venue may be subject to change.

Limited seats available. To secure a seat, simply complete the form and an email on payment details will follow shortly.

For more information, call/Whatsapp
012-299 4177 or click here to contact us.

ACQUIRE Sdn Bhd is a HRDF Registered Training Provider.

HRDF (Human Resources Development Fund) is an agency under the Ministry of Human Resources Malaysia tasked to help enhance the knowledge pool of workforce through certified training providers.

Training courses conducted by ACQUIRE Sdn Bhd are HRDF Claimable and for more information on how to apply for claims, hop over to HRDF Official Website here.