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Marketing is leading the way for how businesses operate in the 21st century. For non-marketing professionals operating in different departments, understanding what makes our customers tick is no longer an option. In this course, we help experienced professionals understand the many elements of marketing and guide them through the components of a strategic marketing plan.

Strategic Marketing for SMEs

Learn How a Practicing Chartered Marketer Navigates The Competitive Malaysian Business Landscape

Learning Outcomes

  • Understand the importance of marketing and sales in a competitive business environment;

  • Learn tools and techniques that improve the efficiency and effectiveness of marketing tools.

Who Should Attend?

  • Marketing Colleagues

  • Business Development Managers

  • Digital Strategists

  • Sales Staff

  • PR Professionals

  • Finance Professionals

  • Advertisers

  • Customer Service Personnel

  • Web Designers and Developers

  • Business Owners

ACQUIRE Sdn Bhd is a HRDF Registered Training Provider.

Click here to find out more about HRDF claims or

drop us an email here.

Instructor's Profile

Ashok Rudy R.,
Executive Director & Chief Marketing Strategist of ACQUIRE

Chartered Marketer, LLB (Hons) UK, MMktg Australia, MCIM 
Past Council Member of IMM

Honed with over 20 years of marketing experience, Ashok has consulted many major companies and brands in Malaysia and Australia. While the marketing landscape has changed drastically over the years, Ashok has amassed experience from different industries and tricks of the trade, ready to share his knowledge with anyone who is interested in learning.

Besides spearheading the team at Acquire where he is actively involved in helping clients to succeed, Ashok speaks at various marketing engagements and coaches entrepreneurs in their pursuit of marketing excellence.


Course Outline

  • Learn the difference between Sales and Marketing

  • Market Research

  • Competitive Analysis

  • SWOT Analysis

  • Role of USPs

  • Marketing Plans

  • Marketing Budget

  • Measurement

  • Social Media

  • Tools

Course Details

Time    : 9am to 6pm

Venue  : TBA

Fee       : MYR 2,500 per pax (Early Bird)

Lunch and light refreshments are provided.
NOTE: Venue may be subject to change.

Limited seats available. To secure a seat, simply complete the form and an email on payment details will follow shortly.

For more information, call/Whatsapp
012-299 4177 or click here to contact us.

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ACQUIRE Sdn Bhd is a HRDF Registered Training Provider

HRDF (Human Resources Development Fund) is an agency under the Ministry of Human Resources Malaysia tasked to help enhance the knowledge pool of workforce through certified training providers.

Training courses conducted by ACQUIRE Sdn Bhd are HRDF Claimable and for more information on how to apply for claims, hop over to HRDF Official Website here

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