Learning Outcomes

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• Understand the fundamentals to marketing and how they form the basis to business strategy

• Learn research tools to conduct audit on business environment

• Capitalize on resources to formulate marketing direction

• Put together key components to an effective marketing plan

• Alignment of brand, customer and business goals through a well planned and executed marketing plan

• Examine the role of social media marketing in B2B and B2C environments

• Use measurements to evaluate success and health of marketing activities

Who Should Attend?

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• Marketing Colleagues

• Business Development Managers

• Digital Strategists

• Sales Staff

• PR Professionals

• Finance Professionals

• Advertisers

• Customer Service Personnel

• Web Designers and Developers

• Business Owners

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