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TRAINING

Learning Outcomes

​

  • Understand the fundamentals to marketing and how they form the basis to business strategy

  • Learn research tools to conduct audit on business environment

  • Capitalize on resources to formulate marketing direction

  • Put together key components to an effective marketing plan

  • Alignment of brand, customer and business goals through a well planned and executed marketing plan

  • Examine the role of social media marketing in B2B and B2C environments

  • Use measurements to evaluate success and health of marketing activities

Who Should Attend?

​

  • Marketing Colleagues

  • Business Development Managers

  • Digital Strategists

  • Sales Staff

  • PR Professionals

  • Finance Professionals

  • Advertisers

  • Customer Service Personnel

  • Web Designers and Developers

  • Business Owners

​

Mastering Marketing Fundamentals

Tue, 10 Apr

|

Location is TBD

Learn all about strategic and effective marketing tips in a day

Registration is Closed
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Mastering Marketing Fundamentals
Mastering Marketing Fundamentals

Time & Location

10 Apr 2018, 9:00 am – 6:00 pm

Location is TBD

About the event

Marketing is leading the way for how businesses operate in the 21st century. For non-marketing professionals operating in different departments, understanding what makes our customers tick is no longer an option. In this course, we help experienced professionals understand the many elements of marketing and guide them through the components of a strategic marketing plan.

Learning Outcomes

  • Understand the fundamentals to marketing and how they form the basis to business strategy
  • Learn research tools to conduct audit on business environment
  • Capitalize on resources to formulate marketing direction
  • Put together key components to an effective marketing plan
  • Alignment of brand, customer and business goals through a well planned and executed marketing plan
  • Examine the role of social media marketing in B2B and B2C environments
  • Use measurements to evaluate success and health of marketing activities

Who Should Attend?

  • Marketing Colleagues
  • Business Development Managers
  • Digital Strategists
  • Sales Staff
  • PR Professionals
  • Finance Professionals
  • Advertisers
  • Customer Service Personnel
  • Web Designers and Developers
  • Business Owners

​​

TRAINING OUTLINE

  • ​INTRODUCTION TO MARKETING (1 hour)
  • Understand the difference of business nature between B2B and B2C markets where there are key elements that contribute to the success of a business

Tickets

  • Early Bird

    RM 2,500.00
    Sale ended

Total

RM 0.00

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