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Learning Outcomes

  • Understand the fundamentals to marketing and how they form the basis to business strategy

  • Learn research tools to conduct audit on business environment

  • Capitalize on resources to formulate marketing direction

  • Put together key components to an effective marketing plan

  • Alignment of brand, customer and business goals through a well planned and executed marketing plan

  • Examine the role of social media marketing in B2B and B2C environments

  • Use measurements to evaluate success and health of marketing activities

Who Should Attend?

  • Marketing Colleagues

  • Business Development Managers

  • Digital Strategists

  • Sales Staff

  • PR Professionals

  • Finance Professionals

  • Advertisers

  • Customer Service Personnel

  • Web Designers and Developers

  • Business Owners

Time is TBD


Location is TBD

Patient Experience Training

A step-by-step guide to improving patient experience

Patient Experience Training
Patient Experience Training

Time & Location

Time is TBD

Location is TBD

About the event

Leaders of patient-centred care are still challenged with having a clear process for improving patient experience in their hospitals, wards, clinics and practices. Research on Don Berwick’s “Triple Aims of healthcare” include improving patient experience as a top priority for health systems.

Healthcare providers that are not fully qualified in understanding how to measure patient experience appropriately or action changes to make improvements can result in a disappointing experience for consumers, higher numbers of complaints, safety and quality errors as well as medical litigation. This can result in staff dissatisfaction, unnecessary costs as well as frustration, stress and anxiety for consumers, clinicians and managers.

What is the 6E Framework?

Our Patient Experience training program uses the 6E framework, a step by step guide on how to holistically improve patient experience, adaptable for any healthcare setting. This training is presented by Dr Avnesh Ratnanesan, who is a thought-leader and expert on practical methods for improving patient experience and consumer engagement in the health setting.

This workshop will provide you tools and techniques that you can use immediately in your organization or practice. The location and duration can be adapted to suit your needs and can be delivered online or in person.

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