MASTERING MARKETING FUNDAMENTALS
Learn all about strategic and effective marketing tips in a day
Date: TBA
Time: TBA
Venue: TBA
OVERVIEW
Marketing is leading the way for how businesses operate in the 21st century. For non-marketing professionals operating in different departments, understanding what makes our customers tick is no longer an option. In this course, we help experienced professionals understand the many elements of marketing and guide them through the components of a strategic marketing plan.
LEARNING OUTCOMES
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Understand the fundamentals to marketing and how they form the basis to business strategy
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Learn research tools to conduct audit on business environment
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Capitalize on resources to formulate marketing direction
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Put together key components to an effective marketing plan
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Alignment of brand, customer and business goals through a well planned and executed marketing plan
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Examine the role of social media marketing in B2B and B2C environments
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Use measurements to evaluate success and health of marketing activities
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WHO SHOULD ATTEND?
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Marketing Colleagues
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Business Development Managers
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Digital Strategists
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Sales Staff
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PR Professionals
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Finance Professionals
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Advertisers
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Customer Service Personnel
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Web Designers and Developers
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Business Owners
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TRAINING OUTLINE
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INTRODUCTION TO MARKETING (1 hour)
Understand the difference of business nature between B2B and B2C markets where there are key elements that contribute to the success of a business-
Product 4Ps - Product, Price, Place, Promotion
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Service 7Ps - 4Ps + People, Process, Physical Evidence
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Promotional Mix - Public Relations, Advertising, Personal Selling, Sales Promotion, Direct Marketing
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SITUATIONAL ANALYSIS (1 hour)
Before launching into designing marketing initiatives, learn about how to accurately identify opportunities, gaps and priorities-
Market Research, ie. Audit, Qual & Quant
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Tools, ie. SWOT, PESTLE
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Competitor Analysis, ie. Porter’s Five Forces, Positioning Map
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FORMULATION OF MARKETING STRATEGY (1 hour)
Understand the difference of business nature between B2B and B2C markets where there are key elements that contribute to the success of a business-
Segmentation, Targeting, Positioning (STP)
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Branding Direction
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Aesthetics and Design
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Tips on Different Mediums
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SOCIAL MEDIA MARKETING (1 hour)
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Why, Who & How
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Comparison of Platforms
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Understanding the power of “Virality”
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Message Choice & Design
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IMPLEMENTATION & BUDGET PLANNING (1 hour)
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Media Planning
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Tools, ie. Gantt Chart, real-time project management software(Asana, Trello), etc.
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Budgeting Best Practices - Tactical, Functional, Strategic
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MEASUREMENT METHODS (1 hour)
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Importance of Evaluation, Control and Remarketing
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Industry Standards on ROI
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Digital Marketing tools, ie. CPC, CPM, etc.
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ROLE PLAYING (1 hour)
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Q&A SESSION (1 hour)
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INSTRUCTOR'S PROFILE
Ashok Rudy R., Chief Marketing Strategist of Acquire, Chartered Marketer, LLB (Hons)
Honed with over 20 years of marketing experience, Ashok has consulted many major companies and brands in Malaysia and Australia. While the marketing landscape has changed drastically over the years, Ashok has amassed experience from different industries and tricks of the trade, ready to share his knowledge with anyone who is interested in learning.
Besides spearheading the team at Acquire where he is actively involved in helping clients to succeed, Ashok speaks at various marketing engagements and coaches entrepreneurs in their pursuit of marketing excellence.