Television used to be the go-to advertising medium for household goods, targeting the main deciders and buyers of the world -- Mothers. Unfortunately, the rise of the internet and Youtube has significantly reduced the number of television viewers. The growing population of millennials in the workforce is also a main contributor to the decreasing effectiveness of television commercials where their eyeballs are glued to smaller screens. Based on the data released from Nielsen r

Television used to be the go-to advertising medium for household goods, targeting the main deciders and buyers of the world -- Mothers. Unfortunately, the rise of the internet and Youtube has significantly reduced the number of television viewers. The growing population of millennials in the workforce is also a main contributor to the decreasing effectiveness of television commercials where their eyeballs are glued to smaller screens. Based on the data released from Nielsen r