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The Ultimate Guide to Successfully Rebranding in 2021 Summary

In this summary of the Ultimate Guide to Successfully Rebranding produced by Hubspot, we share the key details of when you SHOULD rebrand and if it will work for you. The link to the full article is below if you have time for a longer read.

The Right (and Wrong) Reasons to Rebrand

Rebrands are complicated, and carry big risks.

Even big brands aren't immune -- just look at Uber. After redesigning its logo, 44% of people were unsure of what Uber's logo represented.

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy, or conducting market research to identify the underlying cause.

But if you're considering a rebrand because your company's vision, mission, values, and market are no longer reflected in your brand, then a rebrand might be the right decision.

There are a few other major reasons you might consider a rebrand, including:

  • New locations

  • Market repositioning

  • New philosophy

  • Mergers and acquisitions

Additionally, here are a few reasons not to rebrand:

  • Boredom

  • Covering Up a Crisis

  • Impact and ego

  • Looking for attention

How to rebrand a company:

  1. Reestablish your brand's audience and market.

  2. Redefine your company's vision, mission, and values.

  3. Rename your company during a rebrand.

  4. Reconsider your brand's slogan.

  5. Rebuild your brand identity.

Rebranding examples: