UNITAR’S GAYA BOLA! RAYA BOLA! Campaign 2018
For the month of June, UNITAR International University launched the Gaya Bola! Raya Bola! campaign in conjunction with the World Cup season. In order to celebrate the football craze, Raya festivities and also welcome new students for June-18 intake, students were given the chance to win cash prizes, or convert their prizes to a full scholarship at UNITAR International University! For this exciting campaign, ACQUIRE had the pleasure of being given the opportunity to work with the team at UNITAR.
The campaign consisted of a series of exciting activities and promotions for a month which included live viewing of all 64 World Cup matches, Instagram contests, the unveiling of Unistar's Arena and an E-Sports Tournament held over two days.
June Intake students were invited to participate in the UNITAR's Gaya Bola Raya Bola Instagram Contest where students stand a chance to win replica jerseys of their favorite World Cup Team, whereas Top 3 Winners are eligible for full scholarships on tuition fees and the next seven Winners will be given the chance to redeem 50% scholarship on tuition fees.
For the entire campaign, several spots within UNITAR have been furnished to celebrate the World Cup season and welcome June intake students. Every detail has been planned to offer a celebratory ambiance and enhance student experience.
The Live Viewing of all the 64 World Cup matches at the cafeteria of UNITAR's Main Campus in Kelana Jaya were projected on big screens for all to watch -
Banners and flags were put up at Unistars Arena, the new futsal court:
Celebratory decorations were also put up at the auditorium to cheer participants on! From buntings, backdrop, LED screen, to custom-made prizes, every detail has been designed to create student engagement.